'Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.'
25+ years experience in marketing, communications, events & creative services including:
- International agency experience with McCann & Gyro in London, Sydney & San Francisco
- Founded, grew and sold two small local agencies in Western Canada
- Significant experience as a consultant, a freelance creative and as an outsourced marketing director/manager
- A ‘digital native’ – began working with print in 1991 and with the web in 1996
- Awards from the British Interactive Media Association, the Canadian Home Builders Association and Summit International.
Strategy & Consulting:
Market Research | Marketing Planning | Brand / Corporate Identity Development | Customer Relationship Management & Marketing Process Consulting | Social Media Strategies | Media Planning | Public & Media Relations | Investor Relations & Annual Reports | Event Planning & Production | Training & Coaching.
Design & Production Services:
Branding | Advertising | Web Design & Development | Video & Audio | Direct Marketing | Sales & Brand Collateral – Brochures, Stationery etc | Sales Environments – Interior Design, Display Materials, Multimedia | Outdoor Media – Billboards & Signage.
Ongoing management of all marketing & design related initiatives including analysis, optimization and reporting; budget & supplier management.
My client profile includes: Technology Companies & Start-Ups | Local, Provincial & Federal Government | Local & National Non-Profit Organizations | Media Companies | Conference Producers | Property Developers | Professional Services Companies | Individual Consultants, Leaders & Innovators | Food & Beverage Industry | Sports & Fitness | Hospitality.